Social & Digital Strategy, Digital Mastery Workshop

Challenge:
Carnegie Hall sought to maximize the potential of their YouTube channel to drive ticket sales, increase audience engagement, and align internal departments around digital strategy.

Strategy:
We The Roses conducted an in-depth Marketing Review & Digital Audit, analyzing current efforts and identifying opportunities for growth. The key was educating Carnegie Hall’s team through a comprehensive 12-week YouTube Workshop, covering everything from SEO to content strategy, to empower internal teams to implement long-lasting YouTube optimizations.

Execution:

• Organizational Audit: Conducted interviews and research across departments to understand existing YouTube practices and organizational goals.

• YT Social Channel Review- Performed an in-depth audit of Carnegie Hall’s YouTube presence, analyzing digital content to glean actionable insights.

• Digital Mastery Workshop - Led a 12-week workshop engaging employees with a master playbook of 7 actionable lessons and exercises to optimizing YouTube for audience growth and ticket sales.

• Team Empowerment - Educated and supported the staff, with clear, simple and actionable next steps for implementation.

Results:

• How to track YouTube performance to make data-driven, user-first decisions.

• How to identify YouTube optimizations from SEO to CTAs, and thumbnails to copy, to drive real results.

• How to implement YouTube optimizations, including 23+ initial ones that weeks out, are already driving promising early results like increased traffic.

• How to improve internal, cross-functional ways of working to use YouTube as a powerful tool for audience growth, working smarter, not harder.