Communications

Challenge:
Moment Factory partnered with Cipriani to launch the immersive SuperReal experience during the busy holiday season. The goal was to raise awareness, increase foot traffic, and drive ticket sales.

Strategy:
We The Roses developed a media communications strategy targeting culture, art, and fashion outlets, utilizing the festive timing to generate buzz.

Results:

• Garnered media coverage from Forbes, NBC TV, and more.

• Achieved a 20% increase in foot traffic and sold over 20,000 tickets.