Influencer, Content Creation, Social Strategy, Communications

Challenge:
Google Arts & Culture and Google aimed to expand its global reach and engage a broader audience, making art and culture more accessible and relevant to diverse communities. The challenge was to create a scalable influencer strategy, content series, and impactful digital campaigns that resonate globally.

Strategy:
Using comprehensive data analysis, we developed a tailored strategy that focused on maximizing reach while maintaining cultural authenticity. Key strategic elements included:

• Audience Segmentation

• Scalable Influencer Framework

• Digital Content Strategy

Execution:

• Influencer Partnerships

• Targeted Digital Campaigns

• Social Content Series creation

• Engagement Optimization

Results:

• Engaged over 300 influencers and creators globally, including artists like KPOP supergroup BTS, Dwayne “The Rock” Johnson, and Venus Williams, across art, music, fashion, dance, and beauty.

• Identify, vet, and secure visual artists and creators globally (Europe, Africa, Asia, India, Australia ) to craft culturally rich stories to diverse audiences. Some of these include @Big.manny1, @LiterallyLizzi, @Misskihoro, @rainbowhistory, and more.

• Launched new social series titled “Culture Threads” focused on cultural exploration handling all steps from development to influencer handling, contracting and final content delivery.

• Increased social engagement and awareness exponentially YoY.

• Generated millions of impressions across social media, elevating Google Arts & Culture’s visibility on a global scale.