Event Marketing Launch, Brand Strategy & Positioning, Experiential, Influencer, Paid Media, Communications, Social & Digital Strategy, Content Creation

Challenge:
National Black Theatre (NBT), The Apollo Theater, and The Kennedy Center collaborated to present “The Gathering,” a performance aimed at amplifying Black American voices. The challenge was to reach new, diverse audiences and drive engagement through targeted digital and social campaigns, ultimately exceeding ticket sales goals.

Execution:
Using detailed audience research and data insights, we crafted a multi-faceted strategy designed to maximize cultural resonance and audience participation. Key elements included:

• Audience Segmentation

• Go-to-Market Launch

• Community Partnerships

• Social & Digital Campaigns

• Paid & Non-Paid Partnership Campaigns

• Communication & PR

• Influencer Activation & Advocacy

• Event Integration

Results:

• Surpassed previous year ticket goals by 40% filling over 2.1k seats.

• Generated a total reach of 3 million organic across digital platforms through partnerships and social campaigns.

• Achieved a strong 192% ROI through paid media and retargeting efforts, resulting in substantial audience engagement and increased visibility for the production.