Brand Strategy, Event + Stage Production, Talent Curation, Editorial Production

Challenge:
In the wake of the 2020 BLM uprisings, the Meatpacking District, alongside the City of New York, DOT, and BID, aimed to create a space that authentically elevated Black and Indigenous voices, while fostering deep community engagement.

Strategy:
We developed a four-pronged cultural strategy focused on intergenerational BIPOC voices and immersive experiences. The approach included a blend of arts, community engagement, and digital storytelling to transform the district into a hub for Black and Indigenous narratives.

Execution:

• Art Gallery & Residency: Curated a 1500 sq. ft. art gallery and residency in collaboration with ARTNOIR, hosting dynamic Black and Indigenous artists.

  Public Art & Performances: Introduced public art installations by Olalekan Jeyifous and outdoor performances directed by Dario Calmese.

  Digital Engagement: Led a robust social media campaign alongside a unique digital property and zine showcasing BIPOC stories.

  Community Programs: Enriched the space with in-gallery programming that connected Black and Indigenous culture to the broader community.

Results:

• Attracted over 5,000 unique visitors to the series of events.

• Drove significant public relations, across TV News and print media to drive awareness to the project.

• Positioned the Meatpacking District as a vibrant cultural hub, investing in and amplifying BIPOC voices.

• Fostered long-lasting cultural engagement and set a precedent for future community-driven projects.