Brand Strategy, Game Design & Development

Challenge:
NEON Films aimed to promote the "Seeking Mavis Beacon" documentary in a culturally resonant way by creating an interactive experience that would immerse audiences in 90’s nostalgia while also incorporating themes of Black solidarity. The challenge was to design and execute a seamless digital experience that would not only capture attention but also serve as a key engagement tool at live events and on digital platforms.

Execution:
We The Roses launched Seekingmavisbeacongame.com and developed a plan to design a modern version of the iconic Mavis Beacon Typing Game, blending the nostalgic look and feel of the 90’s with new cultural elements relevant to the documentary. The strategy involved:

• Game Design & Development

• Multi-Platform Integration

• Immersive 16-bit Design

• Interactive Event Activation

• Digital Expansion

• Leaderboard Functionality

Results:

• High Engagement: The interactive typing game drew substantial engagement at the event and online, becoming a core feature of the Seeking Mavis Beacon campaign made accessible via SeekingMavisBeacon.com, allowing players to continue interacting with the experience beyond the physical event.

• Cultural Resonance: By integrating words of Black solidarity, the game successfully linked nostalgic fun with a powerful cultural message, enhancing the overall impact of the documentary’s promotion.